Large Language Models (LLMs) have shown impressive performance on various benchmarks, yet their ability to engage in deliberate reasoning remains questionable. We present NYT-Connections, a collection of 358 simple word classification puzzles derived from the New York Times Connections game. This benchmark is designed to penalize quick, intuitive “System 1” thinking, isolating fundamental reasoning skills. We evaluated six recent LLMs, a simple machine learning heuristic, and humans across three configurations: single-attempt, multiple attempts without hints, and multiple attempts with contextual hints. Our findings reveal a significant performance gap: even top-performing LLMs like GPT-4 fall short of human performance by nearly 30%. Notably, advanced prompting techniques such as Chain-of-Thought and Self-Consistency show diminishing returns as task difficulty increases. NYT-Connections uniquely combines linguistic isolation, resistance to intuitive shortcuts, and regular updates to mitigate data leakage, offering a novel tool for assessing LLM reasoning capabilities.